This role offers a competitive salary, hybrid working (London office), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this

Salary: £45,000 – £53,500 per annum

This is a 12 month fixed term contract to cover maternity leave.

Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability reflect your own voice and experiences.

About the role

We're looking for a B2B Marketing Manager to join us on a 12-month fixed-term maternity cover contract to help drive the growth of our B2B offering through supporting the implementation of  Which?'s digital transformation roadmap.

In this role, you'll work closely with teams across Sales, Product & Technology to develop and implement marketing activities that enhance the digital experience of our B2B clients. You'll play a key role in analysing marketing data, optimising lead generation and sales funnel performance, and delivering targeted campaigns that support commercial growth.

You'll also lead and develop a small team, delivering marketing activity across multiple channels including email, digital, social, events and print. This work will support initiatives across Trusted Traders, Endorsements and emerging partnership opportunities.

Key responsibilities include: 

• Acting as the primary B2B marketing stakeholder, working with Sales teams to create marketing collateral and Product and Technology teams to implement platforms and support digital transformation initiatives
• Providing marketing support across new B2B growth initiatives, including Endorsements, Home Energy, Lifestyle and Health & Wellbeing
• Planning and delivering targeted, category-specific marketing communications to support sales in key verticals
• Analysing marketing data to optimise lead generation activity and improve the B2B sales funnel
• Managing and developing a small team delivering multi-channel marketing activity, including email, digital, social media, events and print campaigns

About you:

You're an experienced and adaptable B2B marketer who enjoys working in a fast-paced environment and collaborating with cross-functional teams. You're comfortable balancing multiple priorities and using data and insight to improve marketing performance and unlock new commercial opportunities.

You'll bring strong stakeholder management skills and the ability to lead campaigns from planning through to analysis and optimisation.

We're particularly interested in candidates who have:

• Experience managing projects, stakeholders and marketing campaigns from conception through to performance analysis
• The ability to proactively drive forward a roadmap of marketing activity that improves performance and unlocks new opportunities
• Strong data literacy and the ability to analyse marketing performance to generate insights and recommendations
• Excellent presentation and communication skills, with the ability to clearly communicate marketing performance and insights
• Strong problem-solving skills and the ability to anticipate and resolve challenges in a changing environment

The interview process for this role involves:-

• A competency based interview via TEAMS - 1hour
• A second interview via TEAMS - 30 minutes

Benefits

 We also have these benefits for you to consider: 

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service) 
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines 
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Work from (almost) anywhere” for 4 weeks of the year policy
• A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.

About Which?

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

We're proud to be ranked 3rd in the ‘Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note:

1. You must meet the essential criteria listed within the Role Profile, to have your application reviewed. 
2. We are unable to accept applications by email. Only candidates who apply by completing the online application via the careers site will be considered.
3. We reserve the right to withdraw this advert at any given time due to the number of applications received.