Our values

A staff member smiling

We care

  • Actively listen to people and encourage feedback

  • Treat people respectfully, creating a positive and inclusive environment

  • Go out of your way to find time for, and help others

  • Put the interest of consumers and members first

  • Share and recognise success

We're rigorous

  • Take responsibility for your work and take pride in what you do Challenge assumptions and seek out different perspectives

  • Make evidence-based decisions

  • Produce high quality work

  • Look for ways to make continuous improvements

We're brave

  • Challenge the status quo by asking questions or speaking up

  • Take the initiative to find solutions and try new things

  • Constructively stand up for your beliefs on what is right for consumers, members and colleagues

  • Encourage giving and receiving honest feedback 

  • Trust others to do a great job, empowering your colleagues

We make it happen

  • Deliver on your promises and your goals

  • Show perseverance and resilience by working through blockers to deliver outcomes

  • Look for ways in which you can make things better

  • Deliver positive outcomes and positive change

  • Take the initiative to ensure what you are doing aligns to the Which? goals and ambitions

We're connected

  • Gain insights from others’ perspectives – internal and external

  • Work collaboratively across Which?, building and using a network of contacts

  • Proactively share your knowledge and insights

  • Work in a way that builds trust and strong relationships

  • Invite others to test your thinking