Advocacy – Campaigns

Learn more about working in Which?'s Campaigns team

The core purpose of the Campaigns team is to lead advocacy campaigns with cross-organisational delivery teams to secure positive changes for all UK consumers. We work with, or put pressure on, politicians, regulators and businesses to ensure that positive changes are made. We do this by building public support for the issues we campaign on through the press and directly with consumers to amplify their voice and experiences as well as alerting decision makers to our research and recommendations and influencing them to take action. 

Team members: Naomi Browne, Michael Morel, Camilla Eason, George Elcock, Akam Aziz, Thomas Ron

What does the team do and how does it help consumers?

We work to improve consumer rights and protections across a wide range of areas, including preventing unsafe products being offered for sale, improving food standards and price transparency, ensuring people are correctly compensated when holidays go wrong and supporting people to make more sustainable choices.

What has the team achieved recently?

We’ve recently influenced a draft fundamental law on digital markets, competition and consumers that’ll make it easier to hold businesses to account if they ignore consumer rights. Our campaigning on food affordability led to government commitments to improve how prices are displayed in supermarkets. We also highlighted consumer issues with the public electric vehicle charging network that contributed to new regulations on reliability and payments.

What kind of qualifications and experience do you have? 

While no specific qualification is needed, team members generally have a relevant degree or postgraduate qualification. Our experience comes from previous roles and ‘on the job’ at Which?. We’ve led international consumer advocacy on food, financial services and digital rights at the United Nations, OECD and World Trade Organisation. We’ve worked within government and with trade bodies and have on-the-ground experience of enforcement in Trading Standards and Environmental Health, plus significant experience of consumer law and international dispute resolution policy and practice.

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