This role offers a competitive salary, hybrid working (London - hybrid working, 1-2 office days per week including every Tuesday), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

This is a fixed-term role for 12 months commencing on 1 July 2025. There may be potential in the future for the role to be extended or become permanent, dependent on your performance and suitability, as well as the business needs.

Please note - Only applications that include a cover letter will be considered. Your cover letter will be no longer than the equivalent of one side  of A4  and will highlight your key achievements and skills that are relevant to the Essential Criteria listed in the Role Profile. Please also share why you have applied for the role and want to work at Which?.

Salary £32,000 – £42,000 per annum

About the role

We're searching for an outstanding, commercially-minded senior digital content writer, to research and write shopping, recommendations and deals content optimised for affiliate and e-commerce journeys for Which.co.uk. Working with our wider team of topic-specialist editors, writers and researchers this role plays a pivotal role in helping our sizeable consumer audience choose the right products and services for their needs, and then complete their journey to the relevant retailer, provider or service.

Key responsibilities include: 

• Research, create and iterate high-quality SEO-optimised content for Which.co.uk and email channels to ensure performance goals are met and users are presented with the highest quality independent content.
• Continually interrogate, monitor and share content performance results and use these to recommend next steps and iterations of consumer shopping content.
• Writing impactful email newsletters during key buying periods to highlight Which?'s reviews and advice, with the aim of driving traffic to key pages and increasing revenue.
• Work with stakeholders across the business to drive engagement in key topic areas at the right time, including sharing formats with social teams and liaising with commercial teams to ensure the best buying journeys.
• Identify opportunities for new content formats and topics to support the business in increasing revenue from affiliate and partnership activities.

About you:

We're looking for a digital content writer with proven flair for supporting affiliate/e-commerce journeys though high quality, well researched consumer-focused content.

• Demonstrable prowess and passion for helping audiences navigate consumer choices through compelling news and advice content such as gift guides and product deals round ups.
• Ability to interrogate digital content performance data using platforms such as GA4, Looker and Google Search Control. Knowledge of systems such as Tableau and Trackonomics is a bonus but not a necessity.
• Experience creating SEO optimised content, including the ability to identify SEO trends and opportunities. 
• Able to produce high quality content at pace and manage multiple short and long term content projects.
• Positivity, drive and a hawk-like eye for detail. 

The interview process for this role involves:-

• One hour interview via Microsoft Teams, and one hour practical task. 

Benefits

 We also have these benefits for you to consider: 

• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.) 
• Discount site Pluxee which offers large %% off every day shopping and holidays 
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines 
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Work from (almost) anywhere” for 4 weeks of the year policy

About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the ‘Top 25 Inclusive Employers' List and currently ranking 3rd.

 We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.  

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received, though it will be open for a minimum of 7 days