This role offers a competitive salary, hybrid working, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £50,000 - £60,000 per annum

Location: London/Hybrid (2 days per week in office with Monday being Mandatory)

***Closing date 2400 Monday 26th January 2026***

About the role

The Digital Policy team at Which? is a vital part of our Advocacy group, leading the charge in understanding how digital technologies are reshaping consumer markets. As a Senior Policy Advisor, you will take ownership of a key part of our digital portfolio, ensuring that as technology evolves, the rights and interests of consumers remain protected.

Your Impact on a day-to-day basis, you will stay at the forefront of technological developments, translating complex shifts into clear, actionable policy positions. You will:

• Drive Insight: Work with our expert economists, researchers, and data scientists to build a robust evidence base.
• Influence Change: Deliver high-impact policy work and engage with a diverse range of external stakeholders to champion the consumer interest.
• Lead by Example: Embody the Which? values through the excellence of your work and the integrity of your relationships with colleagues and partners.

This is a role for a curious strategic thinker who is passionate about ensuring the digital future works for consumers.

The current Advocacy group portfolio on digital technologies covers telecoms and internet connectivity, data privacy and smart data, digital competition, digital identity verification, online marketplaces and product safety, and fraud.  Current priority areas for this Senior Policy Advisor role are AI and cryptoassets; team and role portfolios may change over time.

You can read about our policy and advocacy work in this area in our Policy and Insight website.

Key responsibilities include: 

• Driving the development and impact of Which?'s policy programme in the area of digital policy by proactively identifying policy issues and developing evidence-based recommendations that support Which?'s Advocacy work.
• Supporting the development of strategies to implement effective policy change across our key stakeholders; policy influencers, businesses and consumers.
• Engaging with key stakeholders  including government, regulators, think tanks and businesses to understand the causes of consumer harm and seek opportunities to tackle barriers to change.
• Building expertise in digital technologies through a thirst for research and analysis for new innovations and their impact on consumers.
• Be an expert in your subject area with the enthusiasm to learn about new policy areas, with a strong understanding of the consumer landscape and relevant external bodies.

About you:

• Ability to devise and deliver policy projects including carrying out analysis and research and the ability to use analytical frameworks across subject areas.
• Knowledge and experience of working on digital issues or data.
• Experience in regulatory development and deployment.
• A demonstrable passion and curiosity for the policy subject matter. 
• Excellent written and oral communication skills. The ability to communicate complex information to a wide range of audiences.
• An appreciation of the key digital policy issues which impact consumers. 

The interview process for this role involves:-

• Virtual Interview with team members  
• Meeting with hiring manager and senior colleague - likely in person including exercise)
• Possible final interview with Director of Advocacy

Benefits

 We also have these benefits for you to consider: 

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service) 
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines 
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Work from (almost) anywhere” for 4 weeks of the year policy

About Which?

We promote a good work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we ranked 3rd in the ‘Top 25 Inclusive Employers' List 2024.   

 We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.  

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received, the role will be open for a minimum of 14 days from posting date 12/01/2026